![]() The former comes across as empty marketing the latter is what it takes to earn a customer’s business. Many products fall into this trap of telling and not showing - “We told the user why our app is valuable what else is left to do?” It should go without saying, but there is a massive difference between telling a user that your app is valuable and showing them why and how your app is valuable. The product’s value has been communicated to the user Of course, it helps to make that core design experience seamless, but Figma users' “aha” moments often come from experiencing the collaborative features of the product, like sharing a mockup with teammates and engaging in discussions around various aspects of their design. The base requirement of a design app is that a designer needs to be able to design what they want. The ultimate goal is to help your users realize why they should stick with your product.įigma is a great example of this. Generally speaking, you should create "happy paths" for use cases that are frequently associated with user success. It's also important to focus on which product flows you are enabling. For many products, making it not just possible but ensuring the UX is frictionless for your users to achieve what they want is a prerequisite for an “aha” moment. While fundamental, this is not an “aha” moment. The user understands how to achieve something in the product Think of these as cousins or siblings of the "aha" moment. It’s helpful to understand common examples that might seem like "aha" moments but are not. Most, and close to all, accomplishments along a user journey are not "aha" moments. “Aha” moments are referenced so often and so loosely that the meaning has become a bit murky. Sean Ellis captures this succinctly in his book Hacking Growth: "Aha is the moment that the utility of the product really clicks for the users when the users really get the core value - what the product is for, why they need it, and what benefit they derive from using it." What an "aha" moment is not For many users, this sudden awareness coincides with the moment they decide to invest in your product. X-raying your app to find the aha moment(s)Īn "aha" moment is when a user has a mini-epiphany and internalizes your product's core value proposition."Aha" moment quiz: which one of the following is an "aha" moment for the app?.Wyzowl found that "Over 90% of customers feel that the companies they buy from ‘could do better’ when it comes to onboarding new users/customers."Īnd the implications are only more acute the further along the product adoption curve your product is - innovators will forgive rough edges, but later-stage folks are less forgiving. User onboarding is a great tool for improving user retention.There's a reason why "TtV" (time to value) has become such a buzzword in the SaaS world - KickOffLabs discovered that "Improvements in a user's first 5 minutes can drive a 50% increase in lifetime value." It's critical to help users find value in your product ASAP.There are a few obvious implications for any product: ![]() ![]()
0 Comments
Leave a Reply. |